LinkedIn, the world’s largest professional network, presents a unique opportunity for businesses to contact and engage their target audience. With over 700 million members, LinkedIn has become a powerful platform for B2B marketers to promote their brands, products, and services. The advertising landscape on LinkedIn is evolving as the platform grows, and maintaining up-to-date with the latest ad dimensions is critical for successful ad campaigns.

In this blog article, we’ll look at the latest LinkedIn ad dimensions for 2023 to help businesses make the most of their ad spend and effectively reach their target audience. We’ll cover the different types of ads available on LinkedIn, the dimensions for each ad format, and best practices for creating eye-catching and engaging ads. Whether you’re a seasoned LinkedIn advertiser or just starting, this article will provide valuable insights to take your campaigns to the next level.

LinkedIn Ad Dimensions 2023
LinkedIn Ad Dimensions 2023

Sponsored Content

Sponsored Content Ads appear in desktop, and mobile device feeds. They create leads, raise brand recognition, and maintain connections throughout the sales cycle. The following formats are available:

Single Image Ads

LinkedIn Single Image Ads Size
LinkedIn Single Image Ads Size | From LinkedIn Business

LinkedIn Ad Dimensions 2023 for Single Image Ads is down below:

Horizontal / Landscape

Horizontal images will deliver to both desktop and mobile. Its LinkedIn Ad Size is 1200 x 628 pixels, with a ratio of 1.91:1.

Square

LinkedIn recommends this aspect ratio for delivery across both desktop and mobile. Its LinkedIn Ad Size is 1200 x 1200 pixels, with a ratio of 1:1.

Vertical

LinkedIn recommends this aspect ratio for best performance on CTR on mobile (vertical images do not deliver to desktop). Its LinkedIn Ad Size is 628 x 1200 pixels, with a ratio of 1:1.91.

Video Ads

LinkedIn Video Ads Size
LinkedIn Video Ads Size | From LinkedIn Business

LinkedIn Ad Dimensions 2023 for Video Ads is down below:

  • Vertical (4:5):
    • Min 360 x 450 pixels
    • Max 1536 x 1920 pixels
  • Vertical (9:16):
    • Min 360 x 640 pixels
    • Max 1080 x 1920 pixels
  • Landscape (16:9):
    • Min 640 x 360 pixels
    • Max 1920 x 1080 pixels
  • Square (1:1):
    • Min 360 x 360 pixels
    • Max 1920 x 1920 pixels
  • Aspect ratio tolerance: 5%

Carousel Ads 

LinkedIn Carousel Ads Size
LinkedIn Carousel Ads Dimension | From LinkedIn Business

LinkedIn Ad Dimensions 2023 for Carousel Ads is 1080 x 1080 pixels with a 1:1 aspect ratio.

Event Ads

LinkedIn Event Ads Dimension
LinkedIn Event Ads Dimension | From LinkedIn Business

LinkedIn Ad Dimensions 2023 for Event Ads: The image ratio of 4:1, and the image will be pulled from the Event page.

Document Ads

LinkedIn Document Ads Size
LinkedIn Document Ads Size | From LinkedIn Business

LinkedIn Ad Dimensions 2023 for Document Ads: Use any of the standard PDF layouts.

  • Letter: 8.5 by 11 inches
  • Tabloid: 11 by 17 inches
  • Legal: 8.5 by 14 inches
  • Statement: 5.5 by 8.5 inches
  • Executive: 7.25 by 10.5 inches
  • Folio: 8.5 by 13 inches
  • A3: 11.69 by 16.54 inches
  • A4: 8.27 by 11.69 inches
  • B4: 9.84 by 13.90 inches
  • B5: 6.93 by 9.84 inches
  • Letter: 21.59 by 27.94 centimeters
  • Tabloid: 27.94 by 43.18 centimeters
  • Legal: 21.59 by 35.56 centimeters
  • Statement: 13.97 by 21.59 centimeters
  • Executive: 18.41 by 26.67 centimeters
  • Folio: 21.59 by 33.02 centimeters
  • A3: 29.69 by 42.01 centimeters
  • A4: 21 by 29.69 centimeters
  • B4: 24.99 by 35.30 centimeters
  • B5: 17.60 by 24.99 centimeters

Direct Sponsored Content

Direct Sponsored Content Ads, like Sponsored Content Ads, can display as Single Image, Video, or Carousel Ads. This advertising, unlike Sponsored Content, does not need to display on a LinkedIn profile and can instead be distributed directly to target audience feeds.

Message Ads

LinkedIn Message Ads Size
LinkedIn Message Ads Size | From LinkedIn Business

In LinkedIn Message Ads, the Banner Image is Optional. LinkedIn Message Ad Banner Image Size is 300 x 250 pixels.

Dynamic Ads

Dynamic Ads enable you to create more personalized content by utilizing member profile data (think profile images, company names, and titles). They are also very scalable, allowing you to reach a broader audience, but only on desktops because of mobile devices’ limited screen size.

Here are the many sorts of Dynamic Ads and their dimensions.

Follower Ads

LinkedIn Follower Ads Size
LinkedIn Follower Ads Size | From LinkedIn Business

LinkedIn Ad Dimensions 2023 for Follower ads is 100x100px for JPG or PNG.

Spotlight Ads

LinkedIn Spotlight Ad Size
LinkedIn Spotlight Ad Size| From LinkedIn Business

LinkedIn Ad Dimensions 2023 for Spotlight ads is 100x100px for JPG or PNG.

You can use a Custom background image (optional): The image must be 300 x 250 px and 2MB or less.

Text Ads

LinkedIn Text Ads Size
LinkedIn Text Ads Size| From LinkedIn Business

LinkedIn Ad Dimensions 2023 for Text ads is 100×100 pixels for JPG or PNG.

Lead Gen Forms

You can collect even more quality leads from your LinkedIn ads with seamless pre-filled forms.

LinkedIn Lead Gen Forms Ad Size
LinkedIn Lead Gen Forms Ad Size| From LinkedIn Business

This ad does not contain any images in particular. But it has some text recommendations:

  • Form Name: 256 characters
  • Landing page URL: 2000 characters
  • Offer Headline:  60 characters
  • Offer Detail (optional): 160 characters
  • Privacy Policy: 2000 characters
  • Call-to-Action: 20 characters
  • Confirmation Message: 300 characters

Conclusion

In conclusion, understanding the latest LinkedIn ad dimensions is crucial for businesses looking to reach and engage their target audience effectively on the platform. Whether you’re a seasoned LinkedIn advertiser or starting, staying up to date with the ad dimensions will help you make the most of your ad spend and achieve your marketing goals. By following the best practices and tips outlined in this article, you’ll be well on your way to creating eye-catching and effective LinkedIn ads that resonate with your target audience and drive results. So, keep these LinkedIn ad dimensions 2023 in mind and make the most of this valuable platform to grow your business and reach your target audience.

Frequently Asked Questions

1. LinkedIn Ad Dimensions 2022?

The most versatile LinkedIn Ad dimension would be the square single-image ad. And its size is 1200 x 1200 pixels, with a ratio of 1:1.

2. LinkedIn Ad Sizes 2022?

The most versatile LinkedIn Ad dimension would be the square single-image ad. And its size is 1200 x 1200 pixels, with a ratio of 1:1.

3. LinkedIn Ad Character Limits?

To avoid truncation, use 100 characters (300 character maximum). The character limit may differ for adverts served on third-party apps and websites via the LinkedIn Audience Network (LAN).

4. LinkedIn Ads Dimensions?

Max file size: 10 MB. Max image dimension: 4320x 4320px. Recommended individual image spec: 1080 x 1080px with a 1:1 aspect ratio. Images will be scaled to 312 x 312px.

5. Linkedin Video Ads Specs?

The video File type would be MP4, and the sound format would be either AAC or MPEG4. The recommended frame rate is 30 fps. And the thumbnail is optional. Ad name is optional, with a limit of 255 characters. The headline and Introductory text must be 70 characters and 150 characters.